Heather Elder gradated from Boston University and started her career as an account executive at an ad agency. While working on the Polaroid account, she realized her love for commercial photography and left to become an agent and producer for a photographer. It is there that she combined her account executive skills with her marketing and sales skills to developed her own style that quickly became Heather Elder Represents. 25 years later, from her offices in San Francisco and New York, she is representing photographers and directors, producing and recording a podcast, propelling the industry forward as a founding board member of the Artist Management Association, writing a blog for the industry as well as hosting a website for freelance art producers and a photography directory called Create in Place. As someone who believes that there is nothing more important in our industry than sharing knowledge, she is continuously looking for ways to help foster community, and be of service to help move the industry and the individuals within it, ahead.
